Editorial policy

Sourcing

Every factual claim traces to a named source. We prefer, in order: national guidance (NHS, NICE, CDC, WHO, NIH, FDA, USDA), systematic reviews and meta-analyses, professional body position stands, then individual studies. Single studies are reported as single studies, with their limitations stated.

Numbers that appear in a table, chart or statistic block carry a visible source line. We maintain a shared reference library of guideline figures so the same number is never stated two different ways in two different articles.

Worldwide readers, local figures when they matter

The site is written for readers worldwide. We lead with WHO and other widely used international sources, then add national guidance (NHS, CDC, Health Canada, TGA, and others) when local thresholds, units or care pathways differ. Units appear in both common systems where helpful: kilograms and pounds, centimetres and inches, mmol/L and mg/dL, grams of salt and milligrams of sodium.

Review

Articles are checked for accuracy, sourcing, clarity and editorial standards before publication. Higher-risk health topics may receive additional subject-specific review where appropriate.

That is an editorial check, not a promise that every article names a second editor, shows a review date, or has been medically reviewed.

Automated quality checks

Before an article goes live it is scored across four dimensions: search structure (titles, descriptions, headings, internal links), readability (Flesch reading ease, sentence and paragraph length, subhead cadence), depth and sourcing (word count, subheadings, FAQs, citations, at least one sourced data element), and media (hero, card and in-article imagery with descriptive alternative text and credits). Anything scoring below our threshold is revised rather than published.

Corrections

If we get something wrong we fix it and say so. Substantive corrections are noted on the article with the date. Guidance itself changes; where a threshold or recommendation has been updated, we update the article rather than quietly editing the number.

Spotted an error? Tell the newsroom.

Independence and conflicts of interest

There is no affiliate advertising, sponsored content or paid product placement on this site. Where we mention a product category — protein powder, resistance bands, blood pressure monitors — it is because the article needs it, and no brand has paid for the mention.

Imagery

Photographs are licensed for commercial use and credited to the photographer and source, with the licence linked. People pictured are modestly dressed, and we do not publish physique or before-and-after imagery. Captions describe only visible context: nobody photographed is implied to have a medical condition, to endorse anything, or to be a clinician unless they are identified as one.

Data figures are generated from the sourced numbers in the article. Each carries its source and an expandable table of the underlying values, so a chart can always be checked against its data.

Bylines

The name on an article is the desk editor responsible for that piece. A byline is an editorial credit, not a personal clinical consultation — do not treat it as a named clinician vouching for your care.

Product coverage

Product pages state how they were researched. Most app and device coverage here is source-reviewed: official listings, manufacturer pages, privacy labels and independent writing, dated at capture. That is not the same as a hands-on lab test. We do not invent ratings, blend store scores, or imply we used a product unless that testing happened.

Software and AI assistance

Software, including AI tools, may assist research, organisation or drafting. Published material is still subject to editorial sourcing, factual checks and the standards on this page. Accountability sits with the named desk, not with a model. We do not label individual articles “AI generated”.

Medical limits

We publish general information. We do not diagnose, prescribe, or give dosing advice, and we do not offer individual medical guidance. Read the medical disclaimer for the full position.