About
Health guidance with the numbers left in
Most health writing either hedges everything or quotes a figure with no provenance. We publish the guideline, the number and the source — for readers worldwide. When national advice or units differ, we say so plainly instead of smoothing it over.
Why local context still matters
Readers in Lagos, Leeds, Toronto, Sydney and Denver share many of the same questions, but their health systems do not always share the same thresholds or units. Blood pressure cut-offs, cholesterol units (mmol/L vs mg/dL), salt versus sodium labelling, and screening schedules can diverge. Publishing one national number as if it were universal is how people end up confused or falsely reassured.
We lead with widely used international sources such as WHO where they apply, then note national guidance when pathways, units or cut-offs differ. Metric and imperial (and both lab unit systems) appear where that helps a reader act without conversion homework.
How an article gets made
- Topic selection. We start from what people actually search for — “how much protein per day”, “desk stretches”, “what is a normal blood pressure” — rather than what is fashionable.
- Sourcing. Figures come from WHO and other international bodies first where relevant, then national guidance (NHS, NICE, CDC, NIH, FDA, USDA, Health Canada, TGA and peers) or peer-reviewed position stands where guidelines are silent. Every number that appears in a table or chart carries its source.
- Drafting. Plain English, short sentences, the arithmetic shown. If a recommendation rests on weak evidence, we say so instead of rounding up to certainty.
- Review. Articles are checked for accuracy, sourcing, clarity and editorial standards before publication. Higher-risk health topics may receive additional subject-specific review where appropriate.
- Audit. Every published article is machine-scored for readability, SEO structure, sourcing depth and image quality, and anything below the threshold goes back for revision.
What we will not do
- Diagnose anything, or tell you what to take or what dose to take it at.
- Publish before-and-after body transformation imagery, or frame a body as a problem.
- Recommend a product because someone paid us to. There is no affiliate advertising on this site.
- Present exercise as a replacement for treatment. It is often part of care; it is not a substitute for it.
Images
Photography is licensed for commercial use and credited to the photographer and source. People pictured are modestly dressed, and captions describe only what is visible — nobody in a photograph is implied to have a condition, to endorse a product, or to be a clinician.
Charts and data figures are generated from the sourced figures in the article rather than lifted from elsewhere, which is why each one carries a source line and an expandable data table.
Who stands behind the work
Each article is credited to the desk editor named in the byline. The sourcing, figures, review process and audit thresholds are described in our editorial policy. The medical disclaimer covers the limits of what you should do with anything you read here.
Corrections, outdated figures and broken links can be sent through the newsroom contact form.
“Source-reviewed” means we checked public listings, manufacturer pages and independent writing. It does not mean we laboratory-tested the product or that a clinician signed the page.