MacroFactor Review: Features, Pricing and Who It Suits

This MacroFactor review looks at a paid tracker that changes your weekly calories from the weight you log. This is a source-reviewed guide, not a hands-on lab test. There is a 7-day trial. There is no free tier. Ratings and privacy labels below are dated 13 September 2026 unless noted.

Who this MacroFactor review is for

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Download MacroFactor - Macro Tracker on the App Store · Get MacroFactor - Macro Tracker on Google Play

Use MacroFactor if you want the app to move your calorie target after a week of honest logs. The Play and Apple listings both say weekly check-ins adjust the plan even if you miss a target. They also say the diary does not flash red when you go over.

Skip it if you refuse a subscription. Help and the store pages are blunt: there is a trial, not a free forever tier. Skip it if you mainly want micronutrient grids and a web report to print for a clinician. That is closer to Cronometer. A MacroFactor review that hid the paywall would mislead you on day eight.

Skip it if you want a UK supermarket barcode specialist. See Nutracheck. Skip it if you want a large free restaurant list and a social feed. That is closer to MyFitnessPal.

How the coaching claim is written

The publisher’s algorithm essay, still live on Stronger By Science and on macrofactor.com, says the first expenditure guess starts from a BMR equation plus activity multipliers. After you log food and weight, the app infers energy out from energy in and the weight trend. The essay says the bar stays put for a few days, then moves after about a week, then steadies in about 14–30 days if logging is consistent.

An October 2024 release note introduced Expenditure V3. The V3 explainer said day-to-day updates were generally about 35% smaller than V2, and that real trends showed up 1–5 days sooner. Help now tells everyone to stay on V3. Those are publisher numbers. They are not a third-party lab result. This MacroFactor review repeats them as claims, not as our measurements.

Play’s 2 September 2026 update note added AI custom-food creation and label scanning. Apple listed version 5.8.8 on 3 September 2026. The food file includes Open Food Facts under the Open Database License. That is named on both stores.

Dated price, platforms, and store scores

Help on subscriptions, captured 13 September 2026, listed nutrition-only or workouts-only plans at $11.99 / month, $47.99 / half year, and $71.99 / year. Those figures are USD. The same page said tax and exchange change the local bill. Apple US IAP matched those three prices and added an $89.99 annual bundle SKU. Apple UK listed monthly £10.49 and £10.99, annual £62.99, half-year £41.99, and a £89.99 bundle, plus older £8.49 and £51.99 SKUs. Checkout decides.

New users from 1 January 2026 can buy the Nutrition + Workouts bundle at $89.99 a year, per help. Older nutrition subscribers who stayed active were offered Workouts free through 12 January 2027, then the same $89.99 bundle. That is a publisher promotion, not a store law.

MacroFactor subscription extras, if you pay

After the trial you pay or you leave. That is the whole gate. The annual nutrition SKU is $71.99, which the Play listing called “equal to $5.99 a month.” Monthly is $11.99. Six months is $47.99. If you also want the lifting app, help prices the bundle at $89.99 a year for new 2026 buyers.

UK readers should ignore the dollar table at checkout. Apple UK already converted several SKUs. A £62.99 year is the clean compare against Lose It! Premium, which is sold as an annual in the publisher’s US help, or against Cronometer Gold’s £59.99 UK annual SKU.

Cancel in the same store that billed you. Help does not promise a refund if you dislike week two. The trial is the cheap test, and the only unpaid week in this MacroFactor review.

Privacy in plain language

Play’s Data safety label, captured 13 September 2026, said no data is shared with third parties. It said the app may collect personal info, financial info, and four other types. Transit is encrypted. You can request deletion. Apple’s privacy label linked health and fitness, purchases, contact info, identifiers, usage, and diagnostics to you, and named purchase history and email for the developer’s marketing.

The policy URL on the listing is privacy.macrofactorapp.com. We did not reprint every clause. Weight, cycle data, and meal times are intimate even when the Play box says “no sharing.” Use an email you control.

There are no ads in the store pitch. The subscription is the funding line. That is cleaner than an ad-supported diary. It is not a promise that nothing is measured. Privacy still belongs in a MacroFactor review.

What independent coverage actually said

We did not find a Fortune or NHS page that tested MacroFactor the way Fortune tested Cronometer. The useful public record is the publisher’s own method essays plus store reviews. That keeps this MacroFactor review narrower than a hands-on diary. Apple UK users in our capture said they left MyFitnessPal because the weekly target felt less like a guess. One 2022 UK review said a steep cut to 1,500 kcal felt too low and that raising calories by hand restarted loss. That is a single anecdote. It is also a reminder that you can override a coach.

NHS Better Health still says a food diary is a way to see a usual day. It does not ask you to outsource the next week’s target to an app. If weight loss is the goal, NHS copy still talks about about 600 kcal less than you eat now, plus a balanced plate. Our protein intake guide stays useful whether MacroFactor sets 140 g or you type it yourself.

What remains unverified

We did not run a cut on MacroFactor. We did not compare V3 to a doubly labelled water study. “Best-in-class expenditure” is marketing language on the listing. Food-database “verified” is the publisher’s word. Partial logging can bias any intake-based model; help warns about that in other articles we did not quote in full. Those limits close the MacroFactor review as firmly as the price table opens it.

No blended Vitality Ledger score. See the best calorie tracking apps page for the shortlist.