Finch vs Fabulous is a two-app choice: a virtual pet with free goals, or a coached routine planner with a paid journey. This is a source-reviewed guide, not a hands-on lab test. Store and help pages were captured on 13 September 2026.
| Field | Finch | Fabulous |
|---|---|---|
| Who it is for | People who want a free goal list wrapped in a pet, mood check-ins and optional friends. | People who want scripted morning and evening journeys, coaching audio and a planner. |
| Platforms | iPhone and iPad (iOS 15.6+). Android. US Play last update 10 September 2026. App Store build 3.73.205, “2d ago”. | iPhone (iOS 17.0+) and Apple Watch (watchOS 8+). Android. Play last update 21 August 2026. App Store version 23.0.1, 24 August on the US sheet. |
| US price (dated) | Free download. Official Plus: $9.99 / month or $69.99 / year. US Apple also lists $5.99, $34.99, $39.99, $49.99, $59.99 and a $7.99 Guardian item. | Free download. US Apple IAP list includes Fabulous Premium $39.99, Annual $49.99, Premium $59.99 and Premium Quarterly $39.99, plus other offers. |
| UK price (dated) | UK Apple IAP list included £9.99, £34.99, £39.99, £69.99 and other SKUs. We did not map each SKU to a term. | UK Apple IAP list included £35.99, £43.99 (named Annual), £39.99 quarterly and other SKUs. |
| 12 / 24 / 36-month list cost | If the official $69.99 year holds: $69.99 / $139.98 / $209.97. Monthly $9.99 times 12 is $119.88. UK pounds omitted until you open the live term. | If you take the named US Annual $49.99 SKU: $49.99 / $99.98 / $149.97, only if that SKU still renews at that price. Other Premium SKUs change the bill. Check checkout. |
| App Store ratings | US 4.9 / 751K, 13 September 2026. UK 4.9 / 77K the same day. Age 9+. Editors’ Choice. | US 4.4 / 89K, 13 September 2026. UK 4.2 / 13K. Age 9+. Editors’ Choice. |
| Google Play ratings | US 4.9. Header 622K reviews; module 604K. Everyone. Users Interact. | US 3.9. Header 589K reviews; module 573K. Everyone. |
| Adoption signal | Play install band not shown on the page we opened. Omitted. | Play install band not shown. Omitted. |
| Privacy (first-party + store forms) | Help: data local unless you add a Finch Account; Advanced Data Protection can lock cloud backups. Play: may share personal, financial and three other types; encrypted in transit; deletion can be requested. Apple label: User ID and Device ID linked for analytics. | Policy: GDPR rights; says it will never transfer or sell data to third parties or business partners; hosts outside the EU with safeguards; DPO at [email protected]. Play: may share app activity, app info and device IDs; collects personal, financial and four other types. Apple label: contact info may be used to track you; location, email and usage listed as not linked to you. |
| Sentiment (source, n, date) | US Apple 4.9 / 751K and US Play 4.9 / ~604k–622k, 13 September 2026. | US Apple 4.4 / 89K and US Play 3.9 / ~573k–589k, same day. Public Play notes often mention billing and trial friction. |
| Evidence / validation | No independent RCT of Finch as a named treatment found for this page. | Store copy says “science-proven features.” We found no peer-reviewed trial of the current Fabulous app as a named intervention in the sources we opened. |
| Best use | Daily check-ins you will do because a pet grows. | A guided routine if you want someone else to sequence the first week. |
| Main limitation | Plus is mostly extras and shop slots. Quizzes are self-report, not a diagnosis. | Paid journeys and extra apps in the family can stack. Play stars sit well below Apple. Cancel in the store, not only in the app. |
Finch vs Fabulous decision rule





1 of 5
Download Fabulous: Daily Habit Tracker on the App Store · Get Fabulous: Daily Habit Tracker on Google Play





1 of 5
Download Finch: Self-Care Pet on the App Store · Get Finch: Self-Care Pet on Google Play
Pick Finch if you want a free habit list, a mood check and a pet, and you will only pay for cosmetics. Pick Fabulous if you want a coached morning stack and you will watch the trial end date. If you want a dense symptom log instead, read the Finch review and Fabulous review as single-product pages, then step back to best habit tracking apps. This page does not add a third trophy.
How Finch is built
US App Store copy captured 13 September 2026 calls Finch a self-care pet. You complete goals to energise a bird, send it on an adventure, and log mood, breathing, quizzes and a bullet journal. Developer: Finch Care Public Benefit Corporation, Santa Clara, California. Support: [email protected].
A help article on Plus benefits says core goals, reflections, friends and seasonal events stay free. Plus adds shop discounts, extra reflection prompts, full soundscape and timer libraries, and extra seasonal rewards. Official Plus pricing named $69.99 a year or $9.99 a month. The US Apple IAP list is wider than those two numbers. Read the confirmation screen.
Help FAQs describe a 3-day Plus look that ends without a subscription, and a 7-day trial that becomes a paid plan unless you cancel in Apple or Google Play.
How Fabulous is built
US App Store copy the same day calls Fabulous a habit tracker that became a coaching and mental-health platform. Named tools include a morning routine, to-do list, journal, short workouts, affirmations, meditation, a gratitude log and Premium journeys on anxiety, self-love, productivity or depression. Developer: Fabulous. Company address on Play: 128 Rue La Boétie, 75008 Paris. Support: [email protected].
Subscription terms on the help site say plans can be weekly, monthly, every two or three months, six-monthly or yearly. Website billing can run through Chargebee. Store billing runs through Apple or Google. Introductory prices can jump at renewal. Cancel at least 24 hours before the period ends if you used Apple, as the store page states.
Public Play comments in 2025 often mention extra companion apps and trial charges. Those are comments, not our test. Still, treat the first week as a billing drill: screenshot the plan, set a cancel reminder, and cancel in the store.
Price, ownership cost and what stays free
Finch’s official US year is $69.99. Times two or three, if the list holds, is $139.98 or $209.97. Monthly $9.99 times 12 is $119.88, which is the worse 12-month path if both stay available. UK Apple shows pound SKUs including £9.99 and £69.99. We will not call those monthly and yearly without the live label.
Fabulous does not publish one calm price card. The named US Annual SKU was $49.99 on 13 September 2026. Other Premium SKUs sit at $39.99 and $59.99. A quarterly SKU sits at $39.99, which is $159.96 if you paid that four times in a year — only if that SKU is the one you start. Check the term, not the marketing tile.
Movement still matters more than a streak. UK and US activity pages are in UK–US physical activity guidelines. Mood and training sit in exercise for mental wellbeing. An app reminder can cue a walk. It cannot do the walk.
Ratings and public sentiment, kept apart
Finch’s Apple and Play scores both sat at 4.9 on 13 September 2026, with hundreds of thousands of ratings. Fabulous sat at 4.4 on US Apple and 3.9 on US Play. That Play gap is large. It is a dated store fact, not a trophy we awarded.
Editors’ Choice badges appear on both US Apple pages. A badge is Apple’s note, not a trial outcome.
If food and stress collide on the same afternoon, skip both paywalls and use the stress eating practical guide. A pet or a journey audio will not sort a skipped lunch.
Privacy compared in plain language
Finch help pages say everything stays on the phone unless you create a Finch Account. Cloud backups can use Advanced Data Protection so staff cannot read the file. Lose the key and they cannot restore reflections. Play still lists third-party sharing of personal and financial types. Apple lists User ID and Device ID for analytics. Those forms sit beside the help text. Read both.
Fabulous’s privacy page, captured 13 September 2026, says teams and technical providers process data to run the service and that it will never transfer or sell data to third parties or business partners. It names GDPR rights, a one-month reply window, and hosting outside the EU. Account data can sit for the life of the service plus about five years. Cookies up to 13 months. Help articles describe in-app data export and a web delete path. Deleting the account does not cancel Premium. Cancel the store plan first.
Neither privacy page is a HIPAA clinic file. A journal about panic or self-harm is still sensitive. Use a phone passcode. Avoid a shared family tablet.
What the evidence does not settle
Habit research supports cues, repetition and self-monitoring as a class. It does not crown Finch or Fabulous. Store phrases such as “improve mental health” and “science-proven features” are marketing. We did not find a peer-reviewed trial of the current store builds as named interventions.
Quizzes in Finch are self-report screens, not a diagnosis. Fabulous journeys that name anxiety or depression are coaching modules, not NHS Talking Therapies. If mood is heavy or unsafe, use local urgent care, not a streak.
Frequently asked questions
Is Finch or Fabulous better?
Which is cheaper over 12 months?
Can I use either app for free?
Do the apps replace therapy?
How do I cancel?
Sources
- 1. Finch: Self-Care Pet
- 2. Fabulous: Daily Habit Tracker
- 3. Finch: Self-Care Pet
- 4. Fabulous Daily Routine Planner
- 5. Finch Plus Pricing
- 6. Privacy Policy
Guidance changes. Figures were checked against the sources above at the time of review; always confirm current advice with your GP, pharmacist or clinician.
Image credits
- Photo: Apple / App Store (App Store listing)
- Photo: Photo by Burst on Pexels / Openverse
- Photo: Photo by cottonbro studio on Pexels / Openverse
- Photo: Photo by Pixabay on Pexels / Openverse
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