This Flo vs Clue page is a two-product decision after both apps exist as cycle diaries. This is a source-reviewed guide, not a hands-on lab test. Apple, Play, help pages and named public records were captured on 13 September 2026. We did not log the same cycle in both apps.
Flo vs Clue at a glance





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Download Clue Period & Cycle Tracker on the App Store · Get Clue Period & Cycle Tracker on Google Play
Pick Flo if you want a large community, partner sharing, and a published Anonymous Mode after a 2021 enforcement case you have actually read. Pick Clue if you want a women-led Berlin app, EU server copy, and you will pay or ignore Clue Plus. That is the whole decision rule. This page does not add a third brand.
| Field | Flo | Clue |
|---|---|---|
| Developer | FLO HEALTH UK LIMITED (Apple); Flo Health Inc. (Play, Wilmington, US) | BioWink GmbH, Berlin |
| Version / update | UK iOS 10.6.0 about 12 September 2026; Play updated 9 September 2026 | iOS 293.0, 2 September 2026; Play updated 4 September 2026 |
| Platforms | iPhone (iOS 16+), Apple Watch (watchOS 9+), Android, Wear OS tiles on Play copy | iPhone (iOS 18+), Android, named wearables on store copy |
| US price (IAP list) | Flo Premium $1.99, $7.49, $14.99, $47.99, $59.99; other named SKUs $11.49–$49.99. Terms often unlabelled | $9.99 / month; $39.99 / year; one $29.99 Plus row unlabelled by term |
| UK price (IAP list) | Flo Premium £11.99, £14.99, £16.99, £35.49, £39.99; other SKUs £4.99–£44.99 | £7.99 / month; £23.99 or £24.99 / year |
| 12-month cost (if those rows are yearly / monthly as named) | $59.99 if that Premium row is annual; $179.88 if $14.99 × 12. UK £39.99 if annual vs £14.99 × 12 = £179.88. Confirm on the tile | $39.99 vs $119.88 monthly. UK £23.99–£24.99 vs £95.88 monthly |
| 24 / 36-month ownership | Same SKU multiplied if it auto-renews. We will not invent a discount ladder | Same rule. Two years at $39.99 is $79.98 if that row stays annual |
| Free / trial | Free download. Help says Premium is optional and most offers include a one-time trial | Free download. Plus is optional. Dated public trial length not on the Plus cost page we opened |
| App Store rating | US 4.7 / 2 million; UK 4.7 / 295,000; 13+ | US 4.8 / 403,000; UK 4.7 / 110,000; 13+ |
| Google Play | US 4.7 / about 5.05–5.09 million reviews. Install band not shown | US 4.5 / about 1.47–1.49 million. Install band not shown |
| Adoption signal | Apple copy (July 2026 footnote) claims 500 million downloads. Play body said 570 million. Manufacturer figures, not an audit | Play body says “over 100M people.” Manufacturer figure |
| Privacy | Play: no third-party sharing declared; collects location, personal info and seven other types; encrypted; deletion offered. Apple: tracking via purchases, location, identifiers, usage; lots of data linked to you. FTC order 2021 | Policy 14 July 2026: EU servers. Play: may share personal info and health types. Apple: identifier tracking plus linked ads data |
| Sentiment (source, n, date) | US Apple 4.7 / 2M. Play notes from 2024–2025 criticise Premium paywalls after features moved | US Apple 4.8 / 403K. Play notes from 2025 criticise Plus pop-ups after each action |
| Evidence / validation | ISO 27001 / 27701 claimed on store copy. No PubMed accuracy trial of 2026 Flo forecasts found | Default fertile window not clinically tested (Clue support). Jennings 2019 = Dot. Li 2020 = Clue cycle description |
| Best use | People who want community, partner tools and Anonymous Mode | People who want EU-hosted logging and wearable import |
| Main limitation | Paywall complaints; 2021 FTC history; unlabelled Premium SKUs | Plus prompts; period-mode window not validated; contraception disclaimer |
How each app describes itself
Flo’s US Apple page, captured 13 September 2026, listed 70-plus symptoms, BBT tools, pregnancy week-by-week, a Perimenopause Score, Secret Chats, Flo for Partners, and Premium courses plus a Symptom Checker. The Symptom Checker is marked unavailable in the UK and EU.
Clue’s US Apple page listed 200-plus symptoms, life-stage modes, 400-plus articles, and wearable links including Oura, WHOOP, Withings and Fitbit. Clue Plus support (12 January 2026) adds 12-month forecasts, BBT charts and Connect. Apple marked Conceive mode as a medical-device aid for conception — not contraception.
Both print a disclaimer: not a method of birth control. For the wider field, use best period tracker apps.
Flo vs Clue price
Flo does not publish one global Premium rate. The US IAP grid mixed $1.99, $7.49, $14.99, $47.99 and $59.99 Premium rows plus other named products. If $59.99 is annual, the year costs $59.99. If $14.99 is monthly, twelve bills cost $179.88. A $1.99 row might be weekly. We will not guess. Flo help says most offers include a one-time trial that converts unless you cancel in the store.
UK Flo Premium rows included £39.99, £35.49, £16.99, £14.99 and £11.99. A GB listing review said the writer was charged about £43 after thinking they had picked monthly. That is one checkout story, not our purchase.
Clue’s grid is simpler: US $9.99 a month or $39.99 a year; UK £7.99 a month or £23.99–£24.99 a year. Twelve monthly payments cost more than the named year in both countries. Clue’s Plus cost article (12 January 2026) says the live number follows the store region. Ownership over 24 or 36 months is the same auto-renewing SKU multiplied. Open both paywalls on the same day.
Ratings are not a quality score
Flo’s US Apple pile is 4.7 from 2 million ratings. Clue’s is 4.8 from 403,000. On Play the volume gap is wider: Flo about 5 million reviews at 4.7; Clue about 1.5 million at 4.5. UK Apple sits closer (295,000 vs 110,000) at 4.7 each.
Featured Flo Play notes from 2024–2025 said useful tools moved behind Premium. Featured Clue Play notes from 2025 said Plus banners fired after every action. Those are dated sentiment snapshots, not lab scores. Flo’s download claims (500 million on Apple, 570 million on Play) and Clue’s “100M” Play line are manufacturer figures, not an audit.
Privacy and past enforcement
The US Federal Trade Commission finalized an order against Flo Health, Inc. on 22 June 2021. The complaint alleged that Flo shared health analytics with firms including Facebook and Google after promising privacy. The order required notice, deletion instructions, consent before sharing health information, and an independent review. Flo’s public response says it stopped that sharing in January 2021, did not admit wrongdoing, and later pointed to a March 2022 Guidepost audit plus ISO 27001 and 27701 certificates. 2026 store copy repeats those ISO lines and Anonymous Mode.
That history is not a 2026 leak. It is a reason to read the live Apple label. On the day we opened it, Flo listed tracking via purchases, location, identifiers and usage, plus a long “linked to you” list. Play said no third-party sharing, with collection of location, personal info and seven other types, encryption in transit, and deletion on request.
Clue has no matching FTC order in our search. Its 14 July 2026 policy says health data is stored in the EU and names processors such as AWS and Braze. Play still said some personal and health types may be shared. Apple listed identifier tracking. EU hosting is a location fact, not a promise that no processor ever sees a field. If you switch apps, export first. Uninstalling is not deletion.
Evidence and medical-device claims
Clue support (3 March 2026) is unusually clear: the fertile-window estimate in Period Tracking mode was never tested in a research study and must not be used to prevent pregnancy. Conceive mode uses a different algorithm. Apple’s device note limits Conceive to an aid for conception. The listing still says do not use Clue as contraception.
Jennings et al. (2019) followed 718 women using the Dot app for 6,616 cycles. Abstract typical-use failure was 5.0% (95% CI 3.4–6.6%); the full text also reports 5.8% (95% CI 3.57–8.09%). Perfect use was 1.0% (95% CI 0.9–2.9%). Clue later said it acquired that algorithm. Those figures are not a 2026 Flo vs Clue bake-off. They are not a licence to skip clinic contraception.
Li et al. (2020) used historic Clue logs (378,000-plus person-cycles in the abstract) to describe cycle and symptom variation. That paper does not score Plus forecasts. We found no matching PubMed accuracy trial for 2026 Flo predictions.
NHS irregular-period pages still start with a changed pattern, periods longer than seven days, bleeding between periods, or three missed periods. An export from either app can help that visit. It cannot finish it. If training pain is the real problem, see exercise warning signs. After illness, pace return with return to exercise after illness. For how much movement guidelines actually ask for, see UK and US physical activity guidelines.
Who should skip both
Skip both if you need contraception from an app. Skip both if a nightly fertility colour will raise anxiety you cannot use. Skip both if you will not edit a wrong prediction after a late period.
This Flo vs Clue page does not rank a winner. Flo fits people who want chats and Anonymous Mode and will read the 2021 FTC file. Clue fits people who want Berlin hosting and a simpler Plus grid. If neither fits, the parent hub lists other diaries.
Frequently asked questions
Did you test Flo vs Clue on the same cycles?
Which is cheaper?
Which is more accurate?
Is Flo safe after the FTC case?
Can either app replace the pill?
Which should I pick?
Sources
- 1. Flo Cycle & Period Tracker
- 2. Clue Period & Cycle Tracker
- 3. Flo Ovulation & Period Tracker
- 4. FTC Finalizes Order with Flo Health…
- 5. What’s the fertile window?
- 6. Perfect- and typical-use effectiveness of the Dot fertility app over 13 cycles
- 7. Characterizing physiological and symptomatic variation in menstrual cycles using self-tracked mobile-health data
- 8. Irregular periods
Guidance changes. Figures were checked against the sources above at the time of review; always confirm current advice with your GP, pharmacist or clinician.
Image credits
- Photo: Apple / App Store (App Store listing)
- Photo: Photo by Karolina Grabowska on Pexels / Openverse
- Photo: Photo by Cedric Fauntleroy on Pexels / Openverse
- Photo: Photo by Tima Miroshnichenko on Pexels / Openverse
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