Best Pregnancy and Postpartum Apps: Tracking, Exercise and Support

This shortlist of the best pregnancy apps is for people who want week-by-week tracking, a contraction timer, or a postpartum log — and who will still keep midwife or obstetric appointments. This is a source-reviewed guide, not a hands-on lab test. Store pages were captured on 13 September 2026.

Who this best pregnancy apps list is for

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Download Ovia Cycle & Pregnancy Tracker on the App Store · Get Ovia Cycle & Pregnancy Tracker on Google Play

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Stay if you want a due-date countdown, kick counts and a hospital-bag list on a phone you already carry. Stay if a partner will install a second copy. Stay if you will treat every article as general reading.

Skip the category if an app would replace booked care. Kick counters and 3D models do not diagnose reduced movements. If kicks change, use the urgent path your midwife or obstetrician gave you. In the UK that is often NHS 111 or maternity triage. In the US it is the on-call number or emergency services.

This hub is the category page. Entity reviews sit beside it: Pregnancy+ review, BabyCenter review, Ovia pregnancy review, What to Expect review, Baby2Body review and Expectful review.

How to read the shortlist

There is no trophy. Pregnancy+ is a paid-tool Philips product with 3D models. BabyCenter and What to Expect are free media apps from Everyday Health, a Ziff Davis company. Ovia is a Labcorp digital-health product that also covers cycle and menopause modes. Baby2Body sells fitness and an “AI coach.” Expectful is a meditation subscription whose US listing we could not load.

Free downloads still collect data. Community forums are not clinics. Loss-reporting quality varies; Consumer Reports flagged that in 2026. If you need official UK information, use NHS pregnancy pages alongside any app.

Pregnancy+: Philips tools and a paywall

Pregnancy+ is the global 3D-model tracker from Philips Digital UK Limited. Week guides, a bump diary and name lists sit on the free tier. Kick counter, contraction timer, hospital bag and birth plan are sold as Premium or as a $3.99 / £3.99 tool bundle on the listings we opened. US 12-month software cost is $29.99 or $34.99 if you take a yearly row, versus $71.88 if you pay $5.99 twelve times. UK yearly rows included £19.99, £29.99 and £34.99. See the Pregnancy+ app review for privacy labels.

BabyCenter: free media and rewards

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BabyCenter’s US App Store page, captured 13 September 2026, listed 3-D development videos, a pregnancy calendar, free safety and childbirth classes, a registry tool, kick counts and a contraction timer. A loyalty programme offers brand discounts. Developer: Everyday Health, Inc. Age 18+. Rating 4.9 from 296,000. We did not copy a UK IAP grid. The app is a publisher product. It is not your booking system.

What to Expect: the book brand, same parent

What to Expect (listed as Pregnancy Baby Tracker - WTE) is the Heidi Murkoff brand. The US page we opened listed week-by-week tips, twin mode, a newborn feeding and nappy log, and an ovulation calculator. Everyday Health / Ziff Davis again. US Apple 4.9 from 376,000 ratings, age 18+, version line 26.x in late summer 2026. Consumer Reports’ 2026 test, as reported by Quartz, scored it highest of four apps for loss handling and inclusivity, and only fair for privacy. That is a magazine test, not our lab.

If you already use BabyCenter, adding What to Expect doubles forum accounts under one corporate family. That can be fine. It is not two independent privacy models.

Ovia: Labcorp’s tracker

Ovia Cycle & Pregnancy Tracker is listed by Ovuline, Inc., and the store copy says “Ovia Health by Labcorp.” The US page we opened was free, 4.8 from 90,000 ratings, age 13+, iPhone only. Features include a 12-month postpartum programme, food-safety lookup, kick counter, PIN lock, and Apple Health / Fitbit links. CR 2026 called the feature set excellent and the loss-report flow less careful than What to Expect. It also said Ovia was the only app in that test with strong password rules, still without multifactor authentication.

Employer-sponsored Ovia plans sit outside this consumer table. We did not invent a US or UK workplace price.

Baby2Body: paid wellness

Baby2Body Limited sells trimester workouts, meal plans, Kegels and an “AI wellness coach.” US Apple on 13 September 2026 showed 4.7 from 5,500 ratings, age 13+, iPhone, version 4.3.41 dated 27 February (year not printed on that row). A $119.99 12-month Premium row is the clearest annual figure. A $6.99 row had no term. Do not treat the chatbot as a midwife. Stop exercise if you have warning signs; see exercise warning signs.

Expectful: check whether it is still listed

Expectful is a Babylist-era meditation app. A US App Store fetch timed out on 13 September 2026. Australian and other storefronts still showed a free download with monthly IAP from $8.99 USD and leftover “LEGACY” yearly rows. Public forum posts in 2026 claimed the US listing vanished while billing continued. We could not verify those posts as a company notice. If the icon is gone, cancel the store subscription in Apple or Google settings and use NHS or ACOG-aligned audio from a source you can still open.

Privacy, free tiers and what remains unverified

Apple privacy labels and Play Data Safety are developer forms. CR’s 2026 finding of unencrypted Android storage on What to Expect and Ovia is the independent note we can date. Pregnancy+ Play said it may share location and device IDs. Read each live policy before you upload ultrasound images or a loss date.

We did not recapture Play install bands except Pregnancy+ marketing copy. We did not complete a UK BabyCenter or Ovia checkout. We did not test kick-counter accuracy. Movement guidelines after birth sit in UK and US physical activity guidelines and with your clinician, not in a fruit-size widget.